Defining how enterprises build with AI agents is at the core of this role, where you will help shape the narrative and drive launches for technical audiences. You will work at the intersection of product and storytelling, translating complex AI capabilities into clear, compelling positioning and executing launches that reach developers and architects. This high-growth position offers direct access to AWS leadership and a front-row seat to a significant platform shift in cloud computing.
Responsibilities
Own positioning and launch execution for specific capabilities within the Bedrock/AgentCore portfolio, from messaging development through launch day and post-launch iteration
Translate complex architectures into customer value: create technical narratives, blogs, demos, and reference content that help builders understand when and how to use agents versus other AI patterns
Contribute to product strategy by gathering and synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data
Develop expertise in your product area and represent it in field enablement sessions, customer conversations, and internal reviews
Drive adoption with technical audiences: develop and execute content strategies that reach developers, architects, and technical decision-makers through the channels they trust
Partner cross-functionally with product management, developer relations, solutions architecture, and sales to support aligned GTM motions
Requirements
Bachelor's degree in a relevant field or equivalent work experience
Experience working cross functionally with tech teams
3+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products
Demonstrated ability to create technical content (blogs, presentations, demos, whitepapers) for developer or technical buyer audiences
Nice to have:
Experience presenting to both technical and non-technical executive audiences
Advanced technical degree, or Master's degree
Experience marketing AI/ML, developer tools, or cloud infrastructure products
Track record of contributing to successful product launches (launches you can point to and describe your role)
Familiarity with the AI agent/agentic AI landscape (frameworks, orchestration patterns, tool use)
Analytical mindset: you use data to inform positioning choices and measure launch effectiveness
Benefits
Front-row seat to one of the fastest-moving product areas in AWS: agentic AI is redefining how software gets built
Mentorship from senior marketers and direct collaboration with product GMs and engineering leaders who value marketing as a strategic function
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Growing visibility: opportunities to contribute to re:Invent content, analyst briefings, and customer engagements
Real ownership: you'll own launches and positioning for specific products, not just execute tasks handed to you
A team culture that rewards bold thinking, intellectual curiosity, and a bias for action
Sign-on payments and restricted stock units (RSUs)
Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave
Important Details
Locations: USA, CA, Santa Clara; USA, MA, Boston; USA, VA, Arlington; USA, WA, Seattle
About the Company
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. They pioneered cloud computing and continue to innovate, serving customers from successful startups to Global 500 companies with a robust suite of products and services. AWS fosters an inclusive team culture through employee-led affinity groups and offers continuous knowledge-sharing, mentorship, and career-advancing resources to support professional development and work-life harmony.
For almost 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering.
