Product Marketing Manager HPE Private Cloud

About This Role

This role involves participating in the marketing strategy and execution for HPE's Private Cloud solutions. You will own positioning, messaging, launches, and integrated campaigns that drive awareness, consideration, and demand by translating product capabilities into clear customer value and competitive differentiation. This is a hands-on role for a senior product marketer who excels at building compelling narratives, orchestrating launches, and delivering programs that enable sellers, support partners, and resonate with IT and business decision-makers. You will work closely with product management, sales, channel/alliances, demand generation, and field marketing teams to build integrated go-to-market plans, create customer-facing assets and activations, and deliver campaigns and events that drive pipeline and adoption.

Responsibilities

• Position, message, and develop value propositions for HPE Private Cloud solutions, translating capabilities into differentiated customer outcomes and proof points
• Develop integrated go-to-market plans (audience, segments, use cases, routes to market) in partnership with product, sales, field marketing, and channel teams
• Lead launches, refreshes, and lifecycle communications, including launch messaging, readiness, and cross-functional execution cadence
• Create and maintain core marketing assets and sales enablement (web messaging, solution briefs, pitch decks, battlecards, FAQs, sales plays), ensuring consistency across platform narratives and motions
• Partner with demand generation teams to shape campaigns, offers, and content journeys that drive awareness, consideration, and pipeline for priority segments and use cases
• Own competitive intelligence and differentiation: monitor market trends, develop competitive positioning, and equip sales with clear talk tracks and objection handling
• Collaborate with product and finance on packaging, pricing, and offer strategy; support business cases and value messaging that improve win rates and attach
• Drive alignment across stakeholders (product, sales, geo/field, partners, AR/PR) by reviewing and standardizing messaging, ensuring clear briefs, and measuring program impact through closed-loop reporting and insights

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
• 8+ years of product marketing experience leading go-to-market for enterprise technology (private/hybrid cloud, infrastructure, platforms, or SaaS), with a track record of successful launches and pipeline impact
• Proven ability to build compelling narratives and messaging frameworks that resonate with both technical and executive audiences
• Demonstrated experience positioning complex offerings in competitive, fast-moving markets and influencing cross-functional teams without direct authority