About This Role
This role involves shaping go-to-market strategies, translating product capabilities into compelling narratives, and driving cross-functional alignment for programs across the full customer lifecycle. The Product Marketing Manager will join a small, high-impact team that works closely with Product, Sales, and Success, and is expected to develop deep product knowledge and customer empathy, communicate confidently, and thrive in a fast-paced environment.
Responsibilities
- Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets
- Own the creation and execution of product launches for new features
- Research, build, and adapt positioning and messaging for new industries and personas
- Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
- Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads
- Work with the Sales team to develop impactful enablement resources and arm the team to better position the company against competitors and the status quo
- Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption
- Occasionally attend tradeshows and other events to gather market insights and connect with customers directly
Requirements
- 3+ years of product marketing experience
- Experience marketing to a technical or developer audience
- Experience owning product launches end-to-end; ensuring team members work collaboratively to fulfill goals and objectives
- Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications
- Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources
- Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights
- Genuine curiosity about payroll, benefits and the HR ecosystem—unafraid to dive into the nitty gritty technical details
- Great at simplifying complex technical requirements into plain English
- A willingness to roll up your sleeves, get scrappy, and get it done
Nice to have:
- Experience marketing to enterprise customers, ideally in a technical, API, or integrations product space
- Experience selling to product managers, developers, or technical audiences
- Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement
Benefits