Product Marketing Manager

About This Role

This role involves shaping go-to-market strategies, translating product capabilities into compelling narratives, and driving cross-functional alignment for programs across the full customer lifecycle. The Product Marketing Manager will join a small, high-impact team that works closely with Product, Sales, and Success, and is expected to develop deep product knowledge and customer empathy, communicate confidently, and thrive in a fast-paced environment.

Responsibilities

• Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets
• Own the creation and execution of product launches for new features
• Research, build, and adapt positioning and messaging for new industries and personas
• Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
• Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads
• Work with the Sales team to develop impactful enablement resources and arm the team to better position the company against competitors and the status quo
• Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption
• Occasionally attend tradeshows and other events to gather market insights and connect with customers directly

Requirements

• 3+ years of product marketing experience
• Experience marketing to a technical or developer audience
• Experience owning product launches end-to-end; ensuring team members work collaboratively to fulfill goals and objectives
• Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications
• Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources
• Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights
• Genuine curiosity about payroll, benefits and the HR ecosystem—unafraid to dive into the nitty gritty technical details
• Great at simplifying complex technical requirements into plain English
• A willingness to roll up your sleeves, get scrappy, and get it done

Nice to have:

• Experience marketing to enterprise customers, ideally in a technical, API, or integrations product space
• Experience selling to product managers, developers, or technical audiences
• Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement

Benefits

• Competitive equity with a 10-year exercise window
• Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
• Unlimited PTO
• 401(k) plan
• Regular team offsites and meetups
• Lunch any day you're in office

Important Details

• Work format: 3 days/week in our SF or NYC office

About the Company

Finch is on a mission to revolutionize employment by building the infrastructure that powers every facet of work. Finch is a Series B company backed by General Catalyst, Menlo Ventures, Homebrew, BoxGroup, YCombinator, and several notable angels and developers.