Product Marketing Manager, Cataract

About This Role

This Product Marketing Manager role focuses on developing and executing Canadian marketing strategies for the cataract portfolio, aligning with global brand direction to achieve business outcomes. The position involves translating complex market and customer insights into clear strategies and influencing cross-functional teams.

Responsibilities

• Develop and clearly articulate portfolio and brand strategies, translating market, customer, patient, and competitive insights into focused priorities, actionable plans, and measurable business outcomes
• Lead the development and execution of strategic marketing plans, establishing clear priorities, milestones, performance measures, and deliverables
• Leverage knowledge of the healthcare environment, patient pathways, customers, and competitive landscape to anticipate market dynamics and identify growth opportunities
• Integrate financial acumen, data, analytics, and customer insights to build compelling business recommendations and demonstrate the impact of marketing investments
• Lead and influence cross-functional teams across Sales, Medical Affairs, Commercial Excellence, Finance, Supply Chain, and Global Marketing, driving alignment from strategy through execution
• Build strong relationships with global partners, the field sales organization, customers, and Key Opinion Leaders (KOLs), including supporting Voice of Customer engagements and major ophthalmology conferences
• Lead key portfolio management activities, including forecasting, S&OP, pricing and scenario planning, business reviews, and marketing budget management
• Develop and execute integrated omnichannel strategies across field, digital, events, content, DTC, and patient engagement opportunities to support awareness, engagement, and retention

About the Company

Johnson & Johnson is a healthcare innovation company focused on preventing, treating, and curing complex diseases, and developing smarter, less invasive, and personalized treatments. They innovate across the full spectrum of healthcare solutions through their expertise in Innovative Medicine and Med Tech.