Product Marketing Manager - Berlin OR Frankfurt

About This Role

This role is for a Product Marketing Manager who is passionate about shaping how clients experience banking products. You will lead product marketing for cutting-edge solutions, collaborating with talented teams to deliver impactful messaging and campaigns. You will influence product development, drive go-to-market strategies, and ensure offerings resonate with clients, working with experts across the business to champion product marketing's role in the company's success.

Responsibilities

• Define product positioning, benefits, and unique selling points to ensure clear and consistent messaging
• Develop and maintain product messaging frameworks, collaborating with copywriters for cohesive client communications
• Partner with cross-functional teams to embed marketing into product development and influence roadmaps with client insights
• Lead go-to-market strategies and integrated marketing programs for new and existing products, features, and services
• Collaborate with campaign teams from brief to creative review, ensuring campaigns are compelling and on strategy
• Conduct competitive research and client segmentation to support marketing strategy
• Work with data and analytics to identify adoption drivers, cross-sell opportunities, and optimize client lifetime value
• Monitor product and campaign performance, analyze key metrics, and prepare reports to identify optimization opportunities
• Guide and mentor marketing team members, reviewing assets to deliver high-impact messaging
• Collaborate with Compliance and Controls to ensure all marketing initiatives meet regulatory and policy requirements
• Build and nurture relationships with senior stakeholders, advocating for clients and championing product marketing's impact

Requirements

• Significant experience in product marketing within banking
• Proven ability to lead go-to-market strategies and manage complex, cross-functional initiatives
• Experience partnering with product teams throughout the development cycle
• Expertise in marketing channels, including lifecycle, creative, and paid media
• Exceptional collaboration and influencing skills, building strong relationships across business areas
• Strong attention to detail, with a curious and analytical mindset
• Commercially minded, able to develop strategies and messaging that resonate with clients and support business objectives
• Deep understanding of compliance and regulatory requirements in marketing
• Fluency in English

Nice to have:

• Experience working in international or multi-lingual environments
• Familiarity with digital banking products and emerging technologies