About This Role
As a Product Marketing Manager at McKesson, you will shape how the Rx Savings Solutions portfolio is positioned and brought to market. This role requires a deep understanding of our products, customers, and the competitive landscape, translating insights into compelling messaging and leading go-to-market planning for new products and strategic initiatives.
Responsibilities
- Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape.
- Translate insights into differentiated product positioning and marketing strategies.
- Develop and execute comprehensive go-to-market strategies for new products, feature enhancements, and other strategic product initiatives, owning the process from initial strategy and stakeholder alignment through content creation and execution.
- Partner with Product Management to align product marketing priorities with the product roadmap and create a cohesive portfolio narrative that connects individual products, features, and capabilities.
- Develop clear, compelling positioning and messaging that differentiates our solutions in the market and resonates with clients, partners, consultants, and other key audiences.
- Tailor product stories, value propositions, and go-to-market materials for different audiences and stages of the client lifecycle.
- Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders to plan and execute successful launches and strategic product initiatives.
- Create and maintain product marketing assets, including sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and other content that supports marketing campaigns and revenue teams.
- Equip customer-facing teams with the knowledge and resources needed to effectively communicate our product value, including product training, launch communications, messaging guidance, and an accessible library of enablement materials.
- Coordinate the Client Advisory Council and related client-feedback initiatives, including engaging key clients, coordinating speakers and sessions, capturing market insights, and translating feedback into actionable product and marketing recommendations.
Requirements
- Proven experience in product marketing or related field.
- Strong understanding of marketing principles and strategies.
- Excellent communication and presentation skills.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Experience in healthcare or technology industries is a plus.
Benefits
- Comprehensive health benefits.
- Opportunities for professional development and growth.