Product Marketing Manager

About This Role

Shaping how the Rx Savings Solutions portfolio is positioned, brought to market, and understood by clients and key audiences is the core of this Product Marketing Manager role. This highly collaborative and hands-on position involves developing a deep understanding of products, customers, market, and competitive landscape, translating those insights into compelling positioning and messaging, and leading go-to-market planning for new products, features, and strategic initiatives. It is an ideal opportunity for a resourceful self-starter who thrives in ambiguity and enjoys bringing ideas to life.

Responsibilities

• Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape
• Translate these insights into differentiated product positioning and marketing strategies
• Develop and execute comprehensive go-to-market strategies for new products, feature enhancements, and other strategic product initiatives, owning the process from initial strategy and stakeholder alignment through content creation and execution
• Partner with Product Management to align product marketing priorities with the product roadmap and create a cohesive portfolio narrative that connects individual products, features, and capabilities
• Develop clear, compelling positioning and messaging that differentiates solutions in the market and resonates with clients, partners, consultants, and other key audiences
• Tailor product stories, value propositions, and go-to-market materials for different audiences and stages of the client lifecycle
• Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders to plan and execute successful launches and strategic product initiatives
• Create and maintain product marketing assets, including sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and other content that supports marketing campaigns and revenue teams
• Equip customer-facing teams with the knowledge and resources needed to effectively communicate product value, including product training, launch communications, messaging guidance, and an accessible library of enablement materials
• Coordinate the Client Advisory Council and related client-feedback initiatives, including engaging key clients, coordinating speakers and sessions, capturing market insights, and translating feedback into actionable product and marketing recommendations

About the Company

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare, known for delivering insights, products, and services that make quality care more accessible and affordable. Rx Savings Solutions (RxSS), part of Cover My Meds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care, with access to more than 19 million lives across Medicare and commercial plans.