Product Marketing Manager

About This Role

This role involves shaping the development, launch, and growth of business products within Meta, focusing on the intersection of user needs, marketer requirements, and Meta's core strengths. The Product Marketing Manager will drive market requirements and go-to-market plans for Meta's solutions across advertiser interfaces, playing a key part in assessing market needs, influencing product development, and improving existing offerings.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products
• Coordinate cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure alignment, consistency, and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
• Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for various audiences and enabling go-to-market teams at scale

Requirements

• 8+ years of experience in ad-tech, strategic marketing, product management, or management consulting within the technology sector
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Creative discipline

Nice to have:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• MBA or other relevant advanced degree
• Experience coordinating go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies