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Product Marketing Manager

Smollan

RemoteFull timeMid levelPosted today
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About the role

At Smollan, we’re on an evolutionary journey where we’re shifting our story. We’re looking for truly unique people who believe in fostering a diverse and inclusive environment. Where our people are cared for, happy and inspired in building an extraordinary place to work

Are you a seasoned Product Marketing Manager with a passion for retail media and a knack for simplifying complex ideas?

About the Role:

As a Product Marketing Manager your primary focus will be to create best-in-class sales materials, showcase our creative and strategic capabilities, and provide comprehensive marketing support for events, lead generation, and commercial marketing activities.

Key Responsibilities and Deliverables:

  • Create Sales Collateral: Develop compelling media packs, event packs, and one-pagers tailored for brands, and agencies. Ensure all materials are on-brand, visually appealing, and data-driven to effectively communicate our media offerings and value propositions.
  • Customer Journey Visualization: Work closely with the sales team to design and visualize the customer journey across all platforms, translating it into clear messaging and user experiences (UX)
  • Marketing Support for Campaigns: Collaborate with teams to deliver marketing support for campaigns, product launches, and cross-promotions, ensuring consistent and impactful brand messaging across various channels.
  • Design Professional Pitch Decks: Create well-designed, professional pitch decks that are tailored to client-specific needs, incorporating compelling data, case studies, and ROI analysis. Manage the briefing process for media mock-ups with the design team.
  • Media Centre Marketing Support: Drive the marketing agenda by promoting capabilities through targeted content and sharing success stories, client testimonials, and key achievements across digital channels.
  • Develop Newsletter Strategy: Create and develop a strategy for supplier and category newsletters

Minimum Qualifications:

Degree Level Qualification

Minimum Experience:

6-8 years of experience in a similar role with a proven ability to understand and simplify complex ideas while working in a sometimes-high-pressure environment with multiple deadlines.

Knowledge, Skills & Abilities:

  • Retail media fundamentals
  • InDesign, Photoshop
  • Understanding of UX and website development

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