Product Marketing Director (Asana Service Management)

• We’re looking for a strategic Principal Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum
• Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results
• Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs
• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates
• Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories
• Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit
• Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space

Benefits

• Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
• Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
• Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.- Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches
• Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams
• Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences
• Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points
• Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems