Product Manager, Website, will own the end-to-end strategy, development, and optimization of a high-impact B2B website, treating it as a core product and a key driver of business growth. This role involves collaborating with design, growth marketing, content, SEO, and engineering teams to deliver engaging digital experiences that attract qualified visitors and convert them into leads. The scope will span website strategy, search engine optimization, generative engine optimization, conversion rate optimization, and experimentation, leveraging AI-powered tools to accelerate prototyping, streamline execution, and bring new ideas to market faster.
Responsibilities
Own the website product roadmap, prioritizing pages, features, modules, and experiments based on user insights, business priorities, and growth opportunities
Translate customer needs and business objectives into effective website experiences across pricing, comparison, industry, solutions, and lifecycle pages
Partner with SEO specialists to develop and execute strategies for traditional search engine optimization and generative engine optimization (GEO/AEO), improving visibility across search engines and AI-powered answer platforms
Oversee the technical foundations of website discoverability, including site architecture, crawlability, structured data, internal linking, page performance, and machine-readable content
Lead continuous conversion rate optimization (CRO) experiments across homepage messaging, pricing pages, demo calls to action, social proof, interactive product tours, chat experiences, and signup journeys
Monitor and optimize the conversion funnel, from website visits and engaged sessions to qualified traffic and demo requests, using data-driven insights to guide decisions
Use AI-powered tools to accelerate prototyping, content creation, layout development, and experimentation, reducing the time between idea generation, launch, and learning
Build reusable workflows and establish appropriate guidelines that enable designers and marketers to manage more website updates independently
Implement and operationalize the new brand identity and design system within Webflow, ensuring consistency across website pages and components
Collaborate with cross-functional stakeholders to develop clear briefs, define hypotheses, evaluate experiment results, and communicate insights and recommendations
Leverage analytics and monitoring tools to assess website performance, organic visibility, user behavior, and conversion outcomes, continuously identifying opportunities for improvement
Requirements
At least 5 years of experience in product management, growth product management, or website and web product roles, ideally within a B2B SaaS environment
Strong product mindset, with the ability to treat a website as a product by understanding user needs, defining roadmaps, prioritizing opportunities, and measuring business impact
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Deep working knowledge of SEO fundamentals, including technical SEO, content strategy, internal linking, structured data, and Core Web Vitals
Practical understanding of generative engine optimization and answer engine optimization, including how large language models retrieve and cite content, how to structure machine-readable pages, and how to measure visibility across AI-powered search experiences
Hands-on experience with Webflow, including CMS management, reusable components, and page building, along with working knowledge of HubSpot forms, workflows, properties, lifecycle management, chat, and basic reporting
Experience designing and evaluating experiments, interpreting analytics, and distinguishing statistically meaningful results from random variation
Familiarity with web analytics and optimization tools such as Google Analytics 4, Google Search Console, Ahrefs, Semrush, and experimentation platforms such as VWO, Optimizely, or Statsig
Regular use of AI tools such as Claude, Cursor, v0, Lovable, or similar platforms to prototype, generate content, develop layouts, and accelerate delivery
Demonstrated experience using AI to shorten time-to-launch on real projects, with the ability to explain the outcomes, trade-offs, and lessons learned
Strong ownership and initiative, with the ability to lead cross-functional projects independently and move from strategy to execution without excessive oversight
Excellent writing and storytelling skills, including the ability to create clear briefs, articulate hypotheses, document experiment findings, and communicate progress effectively
Strong collaboration skills and the ability to work with design, growth marketing, content, SEO, product marketing, and engineering teams across India and US time zones
Experience with website rebuilds, brand refreshes, go-to-market technology, product-led growth, free trials, or self-service signup journeys is an advantage
Basic SQL knowledge and familiarity with analytics data warehouses are additional assets
Benefits
Hybrid work flexibility
Full-time opportunity
High-impact ownership
Modern technology stack
AI-first environment
Strategic visibility
Innovation and experimentation
Cross-functional collaboration
Professional development
Important Details
Work format: hybrid working arrangement from Bengaluru or Chennai, India
Application Process
The application is reviewed quickly, objectively, and fairly against the role's core requirements using an AI-powered matching process
A shortlist of top-fitting candidates is shared directly with the hiring company
The final decision and next steps (interviews, assessments) are managed by the hiring company's internal team
