About This Role
This senior strategic leadership role in Consumer Banking focuses on shaping the firm’s approach to serving customers across Emerging Growth Segments, including youth and families, next-generation customers, elders and vulnerable persons, and traditionally underserved customers. The role requires exceptional analytical rigor, strategic judgment, and the ability to translate complex insights into clear direction, managing a small team of two Vice President direct reports.
Responsibilities
- Articulate the long-term strategy for the Emerging Growth Segments portfolio, serving as the connective tissue across Youth/Family, Starter, EVP and Lower Mass teams to identify synergies, operational efficiencies, and opportunities for growth
- Partner with senior leaders across Emerging Growth Segments, Product, Operations, Strategy, Risk, Finance, and Customer Experience to integrate segment strategies into broader enterprise priorities and sequencing
- Effectively translate strategic priorities into clear objectives, operating principles, and measurable outcomes to guide execution
- Conduct independent analyses on demographic trends, customer needs, regulatory considerations, and competitive dynamics impacting Segment populations and translate findings into clear recommendations and prioritized actions
- Oversee two Vice President program managers; set priorities, establish governance, and ensure issues and decisions are escalated and resolved quickly
- Lead a portfolio of cross-segment go-to-market initiatives from concept through delivery; clarify scope, dependencies, timelines, and risk mitigations across multiple work streams
- Develop creative, structured approaches to complex assignments, balancing speed with rigor and cross-functional alignment with key partners, including Marketing and Branch teams
- Partner with Emerging Growth Segments, Finance, Product, Marketing, Analytics, Risk, Compliance, and Legal teams to set financial and business goals, define success metrics, and ensure strong governance and regulatory awareness
- Monitor segment-level performance and progress against strategic objectives, identifying risks, gaps, and opportunities for course correction and efficiency improvements
- Develop and coordinate executive-level deliverables, representing the Emerging Growth Segments team in cross-functional forums to ensure alignment on strategic priorities, metrics, and delivery timelines
- Influence outcomes without direct authority by aligning stakeholders around shared goals and promoting a disciplined approach
Requirements
- Exceptional analytical rigor
- Strategic judgment
- Ability to translate complex insights into clear direction
- Ability to thrive in ambiguity
- Enjoys building from the ground up