Product Manager (People to Meet)

• Our Product Marketing & Management leaders imagine the ideal experience for our community and work backwards, creating innovative products that delight our guests and hosts — and crafting the narratives that bring those products to the world
• They deeply understand the needs of our users and translate these into a strategy that combines strong product thinking, deep research, and compelling go-to-market storytelling
• They partner with talented cross-functional team members across engineering, design, operations, data science, marketing, and communications, leading teams to execute a shared vision
• They are incredibly detail-oriented and hands on
• You will be part of the team responsible for product roadmaps and launches at Airbnb
• You will drive specific features that are part of every launch and determine how they are positioned and communicated to the external world
• You are responsible for the success of Airbnb products throughout their life cycle — from concept to release to growth. And your cross-functional work ensures a consistent product voice across the experiences being built at Airbnb
• We are living in one of the loneliest moments in modern history — and Airbnb is uniquely positioned to do something about it
• We are seeking a Product Marketing & Management leader to join our People to Meet team, the category of Experiences built to bring strangers together through shared activities and interests — run clubs, supper clubs, book clubs, game nights, and more
• People to Meet is a horizontal layer of human connection that spans the entire Airbnb platform, and it sits at the heart of our ambition to evolve from a booking platform into a real-world social network
• This is an exciting opportunity to help build a new category from the ground up, shaping both the guest and host experience, and to leave a lasting impact on how the world meets, gathers, and connects
• Develop and maintain a product vision, strategy, and roadmap for People to Meet across both the guest and host journeys
• Synthesize guest, host, and partner feedback and translate it into product features and positioning — from profiles and “who’s going” to conversation starters, messaging, and post-event connection
• Develop the public-facing messaging and narrative for People to Meet, and land the value proposition with guests, hosts, and the media
• Align product teams and cross-functional partners across marketing, communications, research, and PMM
• Grow and shape the supply of social formats — partnering with hosts and creators to design repeatable, high-quality experiences that reliably foster connection
• Own the guest connection experience end to end (before, during, and after the event), balancing the drive to scale with the social intimacy that makes these formats work
• Champion trust, safety, and privacy as first-class product responsibilities in every in-person connection we enable
• Ensure the existing storefront is healthy and the quality bar is high across People to Meet listings
• Role model behaviors that encourage open communication and curiosity
• Make judgements and prioritization decisions that are in the best interests of our users
• Efficiently execute to ship products and deliver impact for our business and users

Benefits

• Paid volunteer time
• Health food and snacks
• Generous parental and family leave
• Learning and development
• Annual travel and experiences credit- Excited to build a new category that helps people make real connections in the real world
• Requirements gathering & documentation — turning ambiguous problems into clear specs that align eng, design, research, and partners
• Trust & safety and privacy by design — a genuine understanding of what it takes to bring strangers together safely in the real world, and comfort treating that as a core product surface rather than an afterthought
• Entrepreneurial track record of taking an idea to reality and leading teams through a dynamic environment
• Demonstrated track record of product leadership in a cross-functional environment
• 8+ years of product management and/or product marketing experience
• Experience creating product messaging and positioning and delivering it to customers and the media
• Fluency in two-sided marketplace dynamics — bootstrapping supply and demand in a new category, navigating cold-start, and designing for network effects and repeat engagement
• Background building social or community products — hands-on experience with profiles and identity, matching and discovery, messaging, and the mechanics that turn first meetings into lasting connections
• Built and scaled global consumer products, marketplaces, or ecosystems that people love
• Able to build compelling customer-focused stories and work with marketing and communications partners to bring them to life
• Demonstrated inbound and subject matter expertise, ideally in consumer social, community, events, or marketplace businesses
• Excited to drive execution across teams in a fast-paced environment
• Experience working on consumer products that drive significant engagement and revenue
• Enjoys doing individual contributor product and product marketing work and staying in the details
• Strong ability and desire to travel frequently, including domestic and international
• A strong ability to effectively use data and perform business analysis to support product strategy and go-to-market decisions