Product Manager, Measurement

About This Role

This role focuses on building experimentation products that help marketers and brands understand the business value generated by TikTok and their paid channels. The Product Manager will drive innovation and performance across the advertising platform by collaborating with cross-functional teams globally on products that impact millions of advertisers. The position involves continuing to build the experimentation infrastructure and measurement products.

Responsibilities

• Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok
• Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products
• Own the underlying experimentation infrastructure and methodology, from randomization to inference methods
• Define success metrics and analyze data to inform product strategy and prioritization
• Write all technical specs and product requirements for development

Requirements

• Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science/technical field
• 3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch
• Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem
• Experience defining vision, strategy and roadmap for a software product
• Experience in ads monetization business and ecosystem
• Experience working with data teams and external partners to build measurement models and frameworks

Nice to have:

• Deep understanding of ad tech and the measurement space, including direct response and brand advertising
• PhD in a quantitative field such as statistics, economics or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement

Benefits

• Day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

About the Company

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. Its global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.