About This Role
This position is for a Product Manager specializing in Connected TV (CTV) within a leading supply-side advertising platform. The role involves owning the strategy and monetization of CTV inventory, defining the product roadmap, and optimizing auction mechanisms to help publishers maximize advertising inventory value. It suits a candidate with deep programmatic advertising expertise, data-driven decision-making skills, and a strong sense of ownership over business outcomes.
Responsibilities
- Own the CTV product vision and roadmap: Translate strategic objectives into a clear roadmap focused on revenue growth, profitability, and publisher value. Understand publisher and buyer needs, prioritize initiatives, define key performance indicators, and adapt plans based on results
- Maximize CTV inventory activation: Simplify the onboarding and activation of publisher inventory while ensuring traffic quality, relevance, and monetization potential. Oversee supply-chain transparency, consent management, and compliance with buyer requirements
- Protect the advertising ecosystem: Implement measures to reduce fraud, invalid traffic, malicious advertisements, and other unwanted ad experiences, protecting both publishers and buyers
- Optimize auctions and yield: Own CTV-specific auction mechanics, including ad pod construction, VAST compliance, and bid request enrichment. Identify optimization opportunities, validate hypotheses through A/B testing, and improve yield while controlling bid-request costs
- Expand demand partnerships: Collaborate with the Demand team to activate new buyers and partners, increase competition for inventory, and improve monetization outcomes
- Lead product delivery: Work closely with engineering throughout the product lifecycle, from discovery and design to development and production. Ensure priorities are clear and delivery remains aligned with business objectives
- Drive adoption and measure impact: Prepare Supply, Sales, and Customer Success teams for new releases, support publisher activation, and monitor post-launch performance. Evaluate success through measurable business results, particularly revenue and margin improvements
Requirements
- Product management experience: At least five years of product management experience in advertising technology, with demonstrable, measurable results in sell-side CTV monetization across an SSP, ad server, or advertising exchange
- End-to-end product ownership: Proven experience managing products from roadmap definition through delivery, with the ability to structure ambiguous challenges, set priorities independently, and take full accountability for outcomes
- Programmatic advertising expertise: Strong knowledge of OpenRTB, VAST, VMAP, ad pods, Prebid Server, floor pricing, supply paths, schain, app-ads.txt, and sellers.json
- Commercial and analytical mindset: Ability to identify opportunities that improve revenue and margins, establish meaningful KPIs, run experiments, interpret data, and use evidence to guide product decisions
