About the role
Job Title Marketing - EM
Business Unit Emerging Markets -Branded Formulations
Job Grade G9B
Location : Mumbai
At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
Key Responsibilities
- Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
- Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country
- Responsible for managing sales forecast, budget planning (Revenue and expenses)
- Define the strategic priorities for the brand and category for each brand/category which the person would manage
- Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
- Conduct monthly reviews with country teams on KPIs for branded formulations
- Cross functional collaboration (sales/purchase/medical/market research)
- Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
- Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
- Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives
- The job needs travel to country for their quarterly business meeting
Travel Estimate Up to 30 % will be travel time
Job Requirements Educational Qualification B.Pharm, MBA (Marketing)
Experience Tenure : 7 + Years
Your Success Matters to Us At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
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