Product Manager

Who you are

• Experience leading high-ambiguity platform, developer ecosystem, creator ecosystem, marketplace, gaming, AI tooling, or developer experience products
• Strong product judgment for creation platforms: understanding what makes a platform powerful for advanced developers, approachable for new creators, trustworthy for communities, and worth sustained investment
• Comfort with code, APIs, developer tools, technical platform tradeoffs, and engineering conversations, paired with strong conviction that AI-assisted and no-code creation will expand who can build on Reddit
• Ability to reason across multiple sides of the ecosystem: developers, creators, users, moderators, communities, internal teams, partners, and Reddit's business priorities
• Experience improving developer or creator onboarding, docs, portals, SDKs, APIs, marketplaces, app review, app distribution, AI creation tools, or app-building workflows
• Strong analytical judgment and comfort defining metrics for ecosystem health, builder productivity, app quality, retention, distribution, and business impact
• Ability to partner deeply with Engineering on platform capabilities, performance, reliability, primitives, observability, and build-vs-buy decisions
• Strong product sense for apps, games, agents, content creation tools, community-native experiences, and the kinds of lightweight software that should exist inside Reddit communities
• Comfort working with AI-assisted creation tools, LLM-based workflows, prompt-to-app systems, or other emerging ways of helping more people build software
• Excellent written communication and decision frameworks that help teams make crisp investment decisions in ambiguous spaces

What the job involves

• Reddit's developer ecosystem is one of the biggest opportunities to make Reddit more useful, expressive, extensible, and valuable. Today, most people who build on Reddit are developers: they write code, use Devvit, work with APIs, and ship apps or games through a relatively technical workflow. That ecosystem is growing quickly and remains critical
• But the future is bigger than developers alone. AI-assisted building is changing who can create software. The next generation of Reddit apps, games, tools, community agents, content formats, and workflows should be buildable by many more people: developers, technically curious creators, moderators, community builders, game designers, data partners, and eventually people who can describe what they want without needing to code it by hand
• The Developer Ecosystem team owns the product systems that help this broader set of builders discover opportunities, create successfully, launch high-quality apps and games, reach the right users and communities, adopt new platform capabilities, and keep improving after launch. This includes surfaces and systems like developers.reddit.com, AI-assisted creation, app review, developer and creator onboarding, app marketplace experiences, platform capabilities, best practices, and support for emerging creator categories
• We are looking for a Staff Product Manager to lead Reddit's Builder Ecosystem product strategy. This person will define the roadmap for how Reddit moves from a developer-only ecosystem to a broader builder ecosystem where AI-assisted and no-code creation become first-class parts of the platform
• The role spans developer growth, creator onboarding, AI-assisted building, app quality, ecosystem incentives, platform capabilities, app marketplace strategy, operational tooling, feature adoption, and new builder categories
• This is a high-ambiguity platform role with direct business, product, and community impact. The right PM will be able to bridge two worlds: they should understand the needs of serious developers and platform engineers, while also having strong conviction that Reddit can unlock a much larger wave of builders by making creation more accessible, guided, AI-native, and outcome-oriented
• Define the product strategy for Reddit's Developer Ecosystem, including the transition from code-first developers to a broader base of AI-assisted creators
• Own the roadmap for developers.reddit.com as the primary builder portal, including onboarding, docs, app management, analytics, review status, feature access, education, examples, templates, and AI-assisted creation entry points
• Lead strategy for AI-assisted app creation, including prompt-to-app workflows, AI building tools, no-code or low-code experiences, reusable templates, generated scaffolds, and systems that help creators turn ideas into useful Reddit-native apps
• Build the product approach for an App Marketplace that helps users, moderators, communities, and internal teams discover high-quality apps, games, agents, tools, and community experiences
• Improve app review and ecosystem operations through tooling, automation, and AI-assisted workflows, including LLM-powered app review, policy checks, quality signals, and reviewer efficiency
• Partner with Engineering to prioritize core platform capabilities and performance improvements such as webhooks, webviews, APIs, SDKs, tooling, observability, and other primitives builders need to create reliable apps
• Drive more successful, retentive, and popular apps and games by identifying best practices, improving templates, shaping incentives, and creating clearer paths from idea to launch to growth
• Identify and support new creator and developer categories
• Partner with internal teams such as Contribution, Community Builders, Games, Search, Recommendations, Safety, and Ads to help them launch new functionality through the developer ecosystem
• Define and improve feature adoption programs so builders understand, test, and successfully use new platform capabilities
• Work with developer relations to establish the measurement system for the ecosystem, including weekly active developers/creators, NPS/CSAT, app launches, app retention and more
• Create clear frameworks for when Reddit should build platform primitives, launch templates, fund builders, partner with external teams, promote apps, or shut down low-quality or low-trust ecosystem behavior
• Lead cross-functional alignment across Product, Engineering, DevRel, Community, Data, Safety, Legal, Policy, Support, BD, and senior leadership

Benefits

• Comprehensive health benefits
• Flexible vacation & Reddit global days off
• Family planning funds & 4+ months paid parental leave
• Personal & professional development funds
• Paid volunteer time off
• Workspace & home office benefits