Product Manager

• The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com to their journey across onboarding, activation, adoption, and long-term success

• Within CGX, the Growth team owns Plaid’s highest-leverage revenue levers. We optimize the self-serve funnel from a customer’s first onboarding step through go-live and scale, build the upsell motion that expands existing customers, partner with GTM to remove friction from the sales flow, and own the premium enterprise features that unlock our largest customers. We operate data-first, using funnel analytics and experimentation to find and prioritize the bets that move the business

• As a Product Manager on the Growth team, you’ll own one of Plaid’s highest-leverage revenue surfaces: the self-serve funnel that takes customers from their first onboarding step through go-live and scale. You’ll work to increase acquisition, reduce friction, and improve revenue efficiency across the SMB and long-tail base

• You’ll partner closely with the Web team, Engineering, Design, BI/DS, Marketing, and Sales to build the upsell motion that expands existing customers, whether served in-product or routed to GTM as qualified opportunities, and to streamline the handoffs between self-serve and sales-assisted motions. You’ll also help shape the enterprise features (e.g., SSO, audit logs) that unlock larger customers

• Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling

• Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency

• Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM

• Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput

• Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets

• Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact

Benefits

• Vibrant offices in SF, NYC, and Raleigh-Durham—with catered meals, happy hours, and clubs to keep you connected

• Competitive pay, comprehensive health benefits, and support for fertility, mental health, and parental leave

• Lifestyle perks including home office stipends, daycare support, and commuting benefits like CitiBike and Lyft

• This role is ideal for a data-driven growth PM who’s energized by moving the number quickly through experimentation while placing bigger strategic bets. It’s an IC role with significant scope in an active investment area, with high visibility across GTM and Product leadership

• Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS

• Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership

• Experience building acquisition motions for SMB and/or supporting key accounts at scale

• Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements

• 5+ years of product management experience

• Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)

• We encourage you to apply to a role even if your experience doesn’t fully match the job description. We are always looking for team members that will bring something unique to Plaid!

• Background in API-first or platform businesses

• Familiarity with website experimentation and funnel attribution

• Experience in fintech