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Priority Banking Relationship Manager

Axis Bank

RemoteFull timeMid levelPosted today
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About the role

Role Overview:

The Priority Banking Relationship Manager (RM) is responsible for managing and growing a portfolio of high-value customers by delivering personalized financial solutions, enhancing customer experience, and driving revenue through cross-selling of banking and investment products.

Key Responsibilities:

1. Portfolio Management

  • Manage a portfolio of Priority Banking customers (HNI/affluent segment)
  • Deepen relationships through regular engagement and financial planning discussions
  • Ensure high levels of customer satisfaction and retention

2. Revenue Generation

  • Achieve targets for CASA, Wealth, Insurance, and Lending products
  • Drive cross-selling and up-selling across the product suite
  • Maximize fee income and profitability from the portfolio

3. Customer Acquisition

  • Acquire new Priority customers through referrals, leads, and market activities
  • Build strong referral networks with internal teams and external partners

4. Wealth Management Advisory

  • Provide customized investment solutions (Mutual Funds, Insurance, Bonds, etc.)
  • Understand customer financial goals and risk appetite
  • Coordinate with product specialists for advisory support

5. Service Excellence

  • Ensure quick resolution of customer queries and complaints
  • Deliver superior banking experience with a focus on relationship building
  • Maintain service quality standards as per bank norms

6. Compliance & Risk Management

  • Adhere to KYC/AML guidelines and regulatory requirements
  • Ensure proper documentation and audit compliance
  • Maintain confidentiality and data security of customer information

Key Performance Indicators (KPIs):

  • Portfolio growth (AUM & Liabilities)
  • Revenue & fee income
  • Cross-sell ratio
  • Customer acquisition numbers
  • Customer satisfaction scores
  • Compliance adherence

Eligibility Criteria:

Education:

  • Graduate/Postgraduate in any discipline (MBA/Finance preferred)

Experience:

  • 3-7 years of experience in Banking/Wealth Management/Relationship Management
  • Prior experience in handling HNI/affluent clients preferred

Required Skills:

  • Strong relationship management and interpersonal skills
  • Sales and target-driven mindset
  • Good knowledge of banking and investment products
  • Excellent communication and negotiation skills
  • Customer-centric approach

Preferred Profile:

  • Certifications like NISM/IRDA will be an added advantage
  • Experience in Priority/Wealth Banking segment
  • Local market knowledge and network

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