Principal Product Marketing & Readiness Manager

About This Role

This Principal Payment Product Marketing & Readiness Manager role is responsible for creating compelling narratives, Go-to-Market (GTM) launches, and high-impact content to drive adoption for consumer and commercial issuing solutions. The individual will use a strong marketing and storytelling background to translate complex products into engaging campaigns, clear positioning, and digestible enablement materials. Working across multidisciplinary teams, this role acts as a creative engine, helping both internal teams and external audiences (issuers, merchants, digital enablers) understand the value, vision, and practical application of payment solutions in a fast-paced global environment.

Responsibilities

• Translate complex features into clear, benefit-driven product narratives and positioning frameworks that resonate across different audience segments
• Design and deliver a wide range of creative content, including marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides for both internal and external stakeholders
• Collaboratively support Product Knowledge Managers, who own product training and enablement, by providing the core messaging, narrative frameworks, and campaign content needed for them to build engaging training materials and client-facing toolkits
• Stay attuned to market developments, emerging themes, and customer feedback to continually refine product messaging, positioning, and promotional strategies
• Lead the promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements

Requirements

• High School Diploma, GED, or equivalent certification
• At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution

Nice to have:

• Bachelor's Degree in Marketing, Communications, Journalism or Business
• 6+ years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing
• Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns
• Experience in the payments, fintech, or financial services industry
• Strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials
• Ability to distill intricate concepts into simple, high-impact storytelling
• Experience working alongside product or technical teams to translate technical specs into consumer-facing value propositions

Important Details

• Immigration support: Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer)