Principal Product Marketing Manager

• Asana Marketing is hiring a Principal Product Marketing Manager to own the GTM strategy for our new product, Command by Asana
• This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption
• You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum
• Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results
• Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas
• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates
• Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories
• Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment
• Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities

Benefits

• Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
• Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
• Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
• This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility
• Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives
• AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred)
• Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points
• Strategic Growth Mindset: Proven track record of scaling products from “1 to 10” and “10 to 100,” with a deep understanding of both PLG and SLG motions
• Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories