Principal Product Designer

Who you are

• 10-12+ years of product design experience, including leadership of platform-scale or ecosystem-level initiatives across multiple product areas in consumer technology
• A portfolio showing Principal-level scope: original product vision, systems architecture, exceptional interaction design, executive influence, end-to-end coherence, and measurable impact beyond a single team or launch
• Experience defining foundational product architecture, shared interaction models, or platform strategies adopted by multiple teams
• Strong ability to influence product priorities and executive decisions without direct authority
• A track record of connecting long-term product vision to executable near-term launches, experiments, and organizational commitments
• Expert interaction design and information architecture skills, with sound judgment about when to reuse, evolve, or create new patterns
• Fluency with AI-assisted design and coding workflows, especially using prototypes to validate system behavior and improve strategic decisions
• Strong understanding of research, data, experimentation, accessibility, and technical constraints, plus exceptional communication and facilitation skills
• This is a role for a designer who can make complex ecosystems feel simple, coherent, and worth coming back to

What the job involves

• Presence shapes how people, creators, businesses, and communities show up, are understood, discover each other, and participate across Reddit. As Reddit continues to evolve across profiles, identity, business tools, discovery, and new consumer experiences, we need a Principal Product Designer to make these surfaces feel connected, navigable, trustworthy, and distinctly Reddit
• This is a systems-level design role, not ownership of a single feature or vertical. You’ll define how identity, profiles, business presence, community context, discovery, navigation, and participation work together across Reddit, creating the models and patterns that help Reddit evolve as one ecosystem while enabling individual teams to move quickly
• You’ll work across Design, Product, Engineering, Research, Data Science, Content Design, and executive leadership to turn ambiguity into clear product direction, durable frameworks, and executable paths forward
• Define the UX architecture for Presence across profiles, identity, business tools, community context, discovery, and new product surfaces
• Translate broad company priorities into multi-year experience strategy, decision frameworks, and sequenced paths from today’s product to the future state
• Create shared models, interaction patterns, navigation approaches, and experience principles that multiple teams can build against
• Resolve overlaps, gaps, and conflicting approaches across teams before they become fragmented user experiences or duplicated investments
• Influence product direction and planning with senior Product, Engineering, Research, Data Science, Content Design, and Design leaders
• Lead UX framing for high-stakes ecosystem decisions, presenting recommendations, alternatives, risks, and success signals to senior executive audiences
• Use AI-assisted design and coding tools to prototype future-state concepts, test system behavior, expose edge cases, and accelerate strategic decisions
• Raise the quality bar for interaction design, information architecture, accessibility, trust, and systems coherence while mentoring senior designers

Benefits

• Comprehensive health benefits
• Flexible vacation & Reddit global days off
• Family planning funds & 4+ months paid parental leave
• Personal & professional development funds
• Paid volunteer time off
• Workspace & home office benefits