About the role
Key Responsibilities:
- Develop and execute annual PR & Communications strategies for the brand and product portfolio.
- Define key messaging, media strategy, PR campaigns, KPIs and performance tracking.
- Lead media relations, KOL/influencer engagement, corporate communications and crisis management .
- Build strong relationships with media, KOLs, automotive communities, retailers, agencies and internal stakeholders .
- Lead PR campaigns, product launches, press conferences, CEO interviews and KOL content initiatives.
- Manage media agencies, PR budgets, reporting and overall campaign execution.
- Drive impactful digital PR and content communication across relevant channels.
Key Qualifications:
- Bachelor’s degree in Communications, PR, Marketing, Journalism, Advertising or related fields.
- 6+ years of PR/Communications experience , including 3+ years in a management role .
- Proven track record in developing and executing end-to-end PR campaigns .
- Strong experience in media relations, KOL management, digital PR and content creation .
- Excellent English & Vietnamese communication, writing and presentation skills.
- Strong leadership, creativity and stakeholder management capabilities.
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