About This Role
This specialist role involves planning, creating, managing, and optimising paid advertising campaigns for a diverse portfolio of clients. The position suits an experienced PPC professional who is proactive, analytical, and confident in managing multiple accounts while maintaining high service standards.
Responsibilities
- Plan, create, manage, and optimise PPC campaigns across Google Ads, Microsoft Advertising (Bing Ads), and paid social media platforms
- Conduct keyword research, competitor analysis, and audience targeting to identify opportunities for campaign growth
- Monitor campaign performance, making ongoing adjustments to improve conversion rates, reduce wasted advertising spend, and maximise ROI
- Manage advertising budgets effectively, ensuring campaigns deliver the best possible results for clients
- Develop and implement PPC strategies tailored to individual client requirements and business objectives
- Create compelling advertising copy and test different approaches to improve campaign performance
- Analyse campaign data using Google Analytics 4 (GA4), Google Tag Manager, and other relevant reporting tools
- Produce clear, insightful performance reports that demonstrate results and identify areas for improvement
- Identify opportunities to expand and improve existing client campaigns
- Collaborate with the SEO, web development, and wider digital marketing teams to deliver integrated marketing strategies
- Stay up to date with changes to advertising platforms, PPC best practices, and developments within the digital marketing industry
Requirements
- Proven experience managing PPC campaigns, ideally within a digital marketing agency
- Strong working knowledge of Google Ads, including Search, Display, Performance Max, and remarketing campaigns
- Experience using Microsoft Advertising and paid social platforms such as Facebook, Instagram, and LinkedIn would be advantageous
- A good understanding of keyword research, bidding strategies, campaign structures, and conversion tracking
- Experience using Google Analytics 4 (GA4) and Google Tag Manager
- Strong analytical skills with the ability to interpret performance data and turn insights into actionable improvements
- Excellent organisational and time management skills, with the ability to manage multiple campaigns and deadlines
- Strong communication skills and the confidence to discuss campaign performance and recommendations with colleagues and clients
- A proactive approach to problem-solving and identifying opportunities for improvement
- A genuine interest in digital marketing and keeping up with industry developments
- Previous digital marketing agency experience would be highly desirable