About This Role
This role is for an enthusiastic PPC Specialist to join a growing team, focusing on managing and optimizing paid digital advertising campaigns. The position offers a great opportunity for passionate and motivated individuals to gain hands-on experience in digital marketing.
Responsibilities
- Plan, launch, manage, and optimize campaigns across Google Ads and Meta Ads
- Conduct keyword research, audience targeting, competitor analysis, and campaign structuring
- Create and optimize search, display, shopping, remarketing, and paid social campaigns
- Manage campaign budgets and allocate spending based on performance
- Monitor key metrics, including CPC, CTR, conversion rate, CPA, ROAS, and cost per lead
- Optimize bids, keywords, audiences, ad placements, landing pages, and campaign settings
- Identify underperforming campaigns and implement corrective actions
- Run A/B tests on ad copy, creatives, targeting, and landing pages to improve results
- Set up and validate conversion tracking using Google Tag Manager and GA4
- Analyze campaign performance and customer acquisition funnels
- Use analytics data to identify opportunities to reduce acquisition costs and improve conversion rates
- Build performance reports with clear insights and actionable recommendations
- Understand each client's business objectives, target audience, and profitability goals
- Develop paid advertising strategies aligned with lead generation, sales, and revenue targets
- Communicate campaign performance, results, and recommendations to clients
- Collaborate with SEO, content, design, and conversion optimization teams to improve overall marketing performance
- Stay current with advertising platform updates, bidding strategies, and industry best practices
- Test new campaign formats, audiences, and optimization approaches
- Identify opportunities to improve landing pages and conversion funnels in collaboration with the team
- Use automation and AI tools to improve campaign efficiency and decision-making
Requirements
- 2+ years of hands-on experience managing PPC or paid digital advertising campaigns
- Practical experience with Google Ads
- Demonstrated ability to optimize campaigns against measurable performance targets
- Strong understanding of keyword research, bidding strategies, audience targeting, and conversion tracking
- Experience with GA4, Google Tag Manager, and campaign reporting
- Strong analytical skills and proficiency with spreadsheets and performance data
- Excellent written and verbal communication skills
