About This Role
Planning, executing, optimizing, and scaling paid advertising campaigns across various channels is the core of this role. The PPC Specialist will work with search, display, social, and remarketing to generate high-quality leads and maximize ROI. This position is for a data-driven individual with strong experience in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools who can analyze campaign performance and identify optimization opportunities.
Responsibilities
- Plan, create, and manage PPC campaigns across:
- Google Search Ads
- Google Display Ads
- Performance Max Campaigns
- YouTube Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Manage campaign budgets and optimize spending to maximize return on investment (ROI)
- Perform keyword research and competitor analysis
- Create high-converting ad copies and work with designers to develop engaging creatives
- Set up conversion tracking using:
- Google Tag Manager
- Google Analytics 4 (GA4)
- Google Ads Conversion Tracking
- Meta Pixel
- LinkedIn Insight Tag
- Optimize campaigns based on:
- CTR
- CPC
- CPA
- ROAS
- Conversion Rate
- Quality Score
- Conduct A/B testing on:
- Ad copy
- Headlines
- Landing pages
- Audience segments
- Bidding strategies
- Build and manage remarketing campaigns
- Monitor daily campaign performance and resolve issues proactively
- Prepare weekly and monthly performance reports with actionable insights
- Collaborate with the SEO team to align paid and organic strategies
- Work closely with Sales and Product Marketing to improve lead quality and conversion rates
- Stay updated with the latest PPC trends, AI-powered advertising tools, and platform updates
Requirements
- Strong knowledge of Google Ads
- Experience managing Meta Ads campaigns
- Experience with LinkedIn Ads (preferred for B2B marketing)
- Good understanding of Google Analytics 4 (GA4)
- Experience with Google Tag Manager
- Knowledge of conversion tracking and attribution
- Strong analytical and reporting skills
- Excellent understanding of keyword research and bidding strategies
- Familiarity with landing page optimization
- Strong Excel or Google Sheets skills
- Good communication and collaboration skills
