PPC Specialist

About This Role

This role involves building, managing, and optimizing digital advertising campaigns across various platforms to help clients achieve optimal returns on their marketing investments. It suits a detail-oriented individual passionate about digital marketing and skilled in performance analysis and strategy.

Responsibilities

• Build, manage, and optimize digital ad campaigns across major platforms, including Google, Facebook, Instagram, X (Twitter), Microsoft Ads, Shopee, Lazada, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other programmatic or third-party ad tools
• Develop and implement cost-efficient digital ad strategies and marketing plans
• Conduct keyword research, competitor analysis, and audience targeting to support campaign objectives
• Create detailed paid media plans covering ad copy, keywords, landing pages, and analytics setup
• Execute account linking, conversion tracking, and proper documentation for all campaign setups
• Track, analyze, and interpret campaign data to generate actionable insights and recommendations
• Implement A/B and multivariate testing to identify opportunities for performance improvement
• Manage and monitor all campaign metrics (e.g., CPC, CPA, CTR, conversions) to ensure maximum ROI
• Use statistical methods to analyze campaign data and identify trends for optimization
• Develop and implement data collection systems and analytical models to improve scale, efficiency, and reliability
• Work with internal stakeholders, including the Executive, Product, Data, and Development teams, to address technical issues and support data infrastructure requirements
• Prepare regular performance reports and insights to guide strategy adjustments and discussions during client checkpoints
• Closely monitor the daily pacing performance of brands managed to ensure overspending does not occur
• Plan and execute digital ad campaigns based on approved client strategies
• Conduct keyword and competitor research to identify new opportunities for campaign growth
• Track and manage campaign spending to ensure cost efficiency and budget alignment
• Monitor performance across campaigns, generate reports, and present optimization insights
• Use analytics tools to track and analyze performance and digital initiatives
• Continuously optimize campaigns through testing, experimentation and performance-based adjustments
• Stay updated with industry best practices, new platform features, and competitive trends
• Utilize reporting tools, automation scripts, and data management software to streamline campaign monitoring
• Obtain and maintain certifications in major paid media platforms (e.g., Google Ads, Meta Ads)