About This Role
Planning, executing, and optimizing Google Ads campaigns for B2B IT services is the core of this role, with a focus on generating qualified leads from international markets, particularly the USA and UK. The position suits a smart, analytical, and performance-driven PPC Specialist with experience in B2B IT services.
Responsibilities
- Plan, execute, and optimize Google Ads campaigns for B2B IT services and technology solutions
- Manage international lead-generation campaigns targeting the USA, UK, and other global markets
- Conduct keyword research, competitor analysis, audience targeting, and budget allocation
- Optimize ad copies, bidding strategies, landing pages, conversion rates, and cost per lead (CPL)
- Track campaign performance, lead quality, conversions, and ROI
- Work with GA4, Google Tag Manager (GTM), and Google Ads conversion tracking
- Conduct A/B testing and prepare regular campaign performance reports
- Collaborate with SEO, content, and web teams to improve lead generation and campaign performance
Requirements
- Minimum 3+ years of hands-on experience in PPC and Google Ads campaign management
- Experience in B2B IT services, IT consulting, software, technology, or digital services
- Proven exposure to international campaigns, preferably targeting the USA and UK
- Strong knowledge of search campaigns, bidding strategies, keyword match types, negative keywords, and conversion tracking
- Experience with GA4, GTM, and campaign analytics
- Excellent English communication skills are mandatory
- Strong analytical, problem-solving, and decision-making abilities
- A proactive, smart, and result-oriented approach to work
Nice to have:
- Google Ads certification
- Experience with B2B lead generation, CRM tools, remarketing, and landing page optimization
- Ability to focus on qualified leads, cost efficiency, and measurable business results
Important Details
- Experience: 3+ Years
- Employment Type: Full-Time
- Application Question(s): Have you previously worked in an IT services company, managing in-house paid marketing campaigns and Google Ads for B2B international markets? what's your current and expected ctc ?
Application Process
- Share your updated resume
About the Company
SunTec India is hiring for this role.
