About This Role
This role is about driving paid acquisition for Surfshark, a company that helps millions of people stay safe online. You will be responsible for ensuring that marketing spend translates into effective campaigns and real growth, using data to optimize performance across various channels and markets.
Responsibilities
- Own and optimize paid search and other acquisition channels, with performance and efficiency driving every call
- Plan, launch, and scale campaigns across markets while hitting CPA and ROAS targets
- Test relentlessly — ad copy, creatives, audiences, landing pages — and refine what brings in high-quality traffic
- Dig into campaign data to spot growth opportunities, waste, and places to sharpen
- Keep an eye on budgets, trends, and bidding so spend goes where it earns its keep
- Turn results into clear reports that tell people what happened, why, and what to do next
- Work alongside creative, analytics, and product teams to lift performance and convert more visitors
- Stay ahead of paid media shifts and platform changes, and bring fresh experiments to the table
Requirements
- Proven experience managing paid search acquisition campaigns
- Proven experience in data analysis and reporting, comfortable in tools like Google Analytics, Looker, Tableau, Excel, and Google Sheets
- Proven experience running complex, global, large-scale campaigns
- Sharp analytical thinking — you read the data, draw the right conclusions, and act on them
- Strong time management and the ability to work both on your own and with a team
- Great people skills for working smoothly with other departments
- Fluent English, written and spoken
Nice to have:
- Use Generative AI tools to speed up your marketing workflows and data analysis
- Bring a habit of questioning what "best practice" means and testing it yourself
Benefits
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development
- Health and wellness: online workouts, a physical coach and a gym, to regular mental health checks
- Tools of your choice: choose technical equipment and the tools you need to do your best
- Community and celebrations: yearly workation, Friday get-togethers, various team buildings and company celebrations
- Convenient commuting: compensation for part of your public transport costs, depending on your unique circumstances
- Work-life balance: WFA policy allows you to work from almost anywhere in the world
- Premium Surfshark accounts: for you, your family, and friends
