About This Role
Planning and running paid advertising campaigns for a digital agency's diverse client base is the core of this specialist role. The successful candidate will manage paid search budgets, work with account managers, and contribute to stellar growth for client accounts. This remote position is open to candidates anywhere in India.
Responsibilities
- Set up campaigns from scratch
- Communicate with international clients and provide updates
- Conduct weekly and monthly reporting
- Participate in forming effective paid search strategies
- Oversee accounts on search/display platforms (e.g., Google Ad Words, Bing, Facebook)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g., dashboards)
- Write attractive and concise copy for adverts and Ad Words
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- Proven experience as a PPC Manager
- Experience managing campaigns in USA and Canada
- Experience handling international clients
- Prior agency experience
- Experience in data analysis and reporting
- Familiarity with multiple platforms (e.g., Ad Words, Facebook, Bing) is preferred
- Working knowledge of analytics tools (e.g., Google Analytics)
- Understanding of HTML and XML is a plus
- Experience in proposal making for prospects
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
Important Details
- Schedule: 9 am to 5 pm Toronto time (approx. 6 pm to 2 am India time)
- Locations: Delhi NCR, Bangalore, Chennai, Pune, Kolkata, Ahmedabad, Mumbai, Hyderabad, Remote
About the Company
ALM Corp Manager PPC is a leading digital agency.
