About This Role
Planning and optimising performance-driven campaigns across major PPC platforms is the core of this specialist role in the online gaming world. It suits a candidate with strong technical expertise, a data-driven mindset, and a deep understanding of compliance, tracking, and ROI optimisation in regulated environments. Your drive and ideas will help the company improve faster and stay ahead of the game.
Responsibilities
- Plan, execute, and optimise PPC campaigns across Google Ads (Search, Display, UAC), YouTube Ads, Apple Search Ads (ASA), and other relevant PPC channels as required
- Drive ROI-focused performance, including budget management, bid strategies, and scaling decisions
- Implement and maintain accurate conversion tracking, attribution, and measurement frameworks
- Ensure campaigns meet platform policies and iGaming regulatory compliance requirements across regions
- Conduct keyword research, audience segmentation, and ad copy testing
- Analyse performance data to identify optimisation opportunities and growth levers
- Produce regular performance reports and actionable insights for stakeholders
- Collaborate with creative, analytics, and compliance teams to support campaign success
- Stay current with platform updates, industry trends, and changes affecting iGaming advertising
Requirements
- Clear, confident communication (written and verbal), and the ability to break down complex ideas
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high-quality work
- Adaptability – staying sharp, productive and positive in fast-moving environments
- Proven experience as a PPC Specialist or Performance Marketer
- iGaming industry experience is essential
- Strong hands-on experience with Google Ads, including Search, UAC, and YouTube
- Experience managing Apple Search Ads (ASA)
- Solid understanding of tracking, attribution models, and campaign analytics
- Strong analytical skills with the ability to interpret performance data and optimise for ROI
- Familiarity with platform policies, compliance requirements, and restricted advertising verticals
Nice to have:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Experience scaling high-volume or multi-market iGaming campaigns
- Familiarity with tools such as Google Tag Manager, GA4, or MMPs (AppsFlyer, Adjust, etc.)
- Exposure to international markets and localisation strategies
- Experience working in fast-paced, performance-led environments
Benefits
- Learning and development programmes
- Performance tool to provide meaningful feedback
- Employee Assistance Programme
- Life Insurance
- Private Healthcare
- Leadership Training
- Keren Hishtalmut (Education/Study Fund)
Important Details
- Trust and honesty are required as this position has access to customer financial details
Application Process
- A credit and criminal record check will be conducted
- A qualification verification check will be done
- If you do not hear from the company within 2 weeks, please deem your application as unsuccessful
About the Company
Super Group is a NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. It operates in 22 countries with over 2,800 employees, focused on providing a superclass entertainment experience.
