About This Role
Planning and optimising performance-driven campaigns across major PPC platforms is the core of this specialist role in the online gaming world. It suits a candidate with strong technical expertise, a data-driven mindset, and a deep understanding of compliance, tracking, and ROI optimisation in regulated environments. Your drive and ideas will help the company improve faster and stay ahead of the game.
Responsibilities
- Plan, execute, and optimise PPC campaigns across Google Ads (Search, Display, UAC), YouTube Ads, Apple Search Ads (ASA), and other relevant PPC channels as required
- Drive ROI-focused performance, including budget management, bid strategies, and scaling decisions
- Implement and maintain accurate conversion tracking, attribution, and measurement frameworks
- Ensure campaigns meet platform policies and iGaming regulatory compliance requirements across regions
- Conduct keyword research, audience segmentation, and ad copy testing
- Analyse performance data to identify optimisation opportunities and growth levers
- Produce regular performance reports and actionable insights for stakeholders
- Collaborate with creative, analytics, and compliance teams to support campaign success
- Stay current with platform updates, industry trends, and changes affecting iGaming advertising
Requirements
- Clear, confident communication (written and verbal), and the ability to break down complex ideas
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high-quality work
- Adaptability – staying sharp, productive and positive in fast-moving environments
- Proven experience as a PPC Specialist or Performance Marketer
- iGaming industry experience is essential
- Strong hands-on experience with Google Ads, including Search, UAC, and YouTube
- Experience managing Apple Search Ads (ASA)
- Solid understanding of tracking, attribution models, and campaign analytics
- Strong analytical skills with the ability to interpret performance data and optimise for ROI
- Familiarity with platform policies, compliance requirements, and restricted advertising verticals
Nice to have:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
