About This Role
This role involves taking full ownership of Lula's paid search accounts on Google Ads and Microsoft Ads. The specialist will rebuild and optimize these accounts to focus on quality and funded customers, rather than just clicks and applications. It suits a candidate with a strong background in paid search and a focus on driving meaningful business outcomes.
Responsibilities
- Work alongside the current agency during a 3–6 month handover, then take full ownership of the accounts
- Audit account structure, tracking, keywords, audiences, and spend, and recommend what to keep, fix, or stop
- Ensure tracking, conversion actions, and access are clean and owned by Lula
- Manage brand, non-brand, and Performance Max campaigns against an agreed cost per funded customer
- Work with Analytics and the HubSpot team to feed approved and funded outcomes back into the ad platforms (offline conversion imports), and use them in bidding
- Protect Lula's brand terms and monitor competitor activity on them
- Manage keywords, negatives, audiences, ad copy, and extensions to improve lead quality
- Pause or cut campaigns that cannot reach target economics, and explain why
- Run structured tests on ads, bidding strategies, and landing pages, with the CRO and Product teams
- Work with the Creative Studio on ad copy and assets
- Share learnings, including what didn't work
- Manage daily and monthly budget pacing
- Build and maintain clear reporting from spend through to funded customers
- Present paid search performance in the weekly growth meeting
Requirements
- 5+ years of hands-on Google Ads management, with meaningful monthly budgets
- Experience in lead generation, ideally in financial services, lending, fintech, or insurance
- Experience optimizing to down-funnel outcomes, such as offline conversion imports, value-based bidding, or CRM-linked conversions
- Strong skills in Google Analytics 4, Google Tag Manager, and Looker Studio (or similar)
- Confidence with data: spreadsheets are second nature
- Google Ads certification
- Knowledge of the South African market is a strong advantage
Nice to have:
- Microsoft Ads experience
- SQL or Google Ads scripts
Important Details
- Success measures: Funded customers and disbursement value from paid search; Cost per funded customer against target; Approval rate of paid search applications; Brand search impression share; Budget pacing accuracy
About the Company
Lula is on a mission to simplify business funding for South African SMEs. They build fast, digital-first fintech tools that make cash flow management seamless so business owners can focus on doing what they love. Lula is a fast-growing, tech-driven team that values curiosity, collaboration, and high impact over red tape.
