About This Role
This role is for a PPC Specialist to lead the vision, strategy, and roadmap for paid search and social offerings in multifamily housing. You will partner with Account Managers and the PPC team to translate client and business goals into smart strategies that consistently deliver measurable results for properties.
Responsibilities
- Own and continuously refine the PPC product vision and roadmap for multifamily clients across paid search and paid social
- Partner with Account Managers to build and evolve client-specific PPC strategies that support property-level goals (occupancy, lease-ups, renewals, lead quality)
- Lead structured audits of accounts, using standardized frameworks to evaluate structure, targeting, creative, tracking, performance, and compliance
- Identify cross-client trends and opportunities and turn them into prioritized initiatives, tests, and process improvements
- Design and improve workflows, playbooks, templates, and QA standards so work is scalable, consistent, and aligned with fair-housing principles
- Use AI tools (such as Claude) to support research, analysis, and ideation, and turn outputs into clear, actionable tasks in Asana
- Partner with analytics and technical teammates to ensure accurate tracking (GA4, GTM, Meta Pixel, CRM integrations) and reporting that connects marketing to business outcomes
- Build and maintain internal playbooks, training, and documentation for PPC strategy, testing, and compliance
- Provide ongoing enablement for PPC specialists and Account Managers, helping them understand not just what to do, but why we’re doing it
Requirements
- 3–5+ years of experience in PPC / paid media strategy (agency or in-house), managing or overseeing multiple accounts
- Experience in multifamily housing, real estate, or a closely related industry strongly preferred
- Proven ability to own and lead PPC strategy and priorities across a portfolio of clients or product lines
- Strong analytical skills and hands-on experience with Google Ads, Meta Ads, GA4, and Google Tag Manager
- Familiarity with fair-housing advertising requirements (or a strong demonstrated ability to learn and apply them quickly)
- Experience working inside structured systems like Asana, Jira, or similar to translate strategy into clear tasks and projects
- Excellent communication skills — you’re comfortable distilling complex performance data into simple, actionable recommendations
- Process-oriented mindset; you enjoy building and improving frameworks, templates, and workflows
- Interest in or experience with AI-powered tools to support analysis, ideation, and workflow automation
Benefits
- Health insurance
- 401(k) with a match
- Educational support
- Bonus opportunities
- Work from home/anywhere program
- Competitive vacation and leave policies
Important Details
- Schedule: flexible but consistent workweek
About the Company
30 Lines is a growing marketing technology studio, twice named to the Inc. 5000 list. Our goal is to create easy, remarkable experiences for marketers and their customers.
