About This Role
Joining a dynamic digital marketing environment, the PPC Specialist will manage and optimize paid advertising campaigns across search engines and social media platforms. This role focuses on driving qualified traffic, generating leads, and increasing conversions through data-driven strategies and creative thinking. It suits a professional who can take ownership of campaign planning, execution, performance analysis, and budget management.
Responsibilities
- Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies
- Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities
- Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns
- Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates
- Track key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions
- Adjust bids, budgets, and targeting based on performance insights
- Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys
- Use analytics and behavioral insights to identify opportunities for higher conversion rates
- Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting
- Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders
- Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends
- Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives
- Stay informed about advertising platform updates, industry trends, and emerging technologies
- Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability
Requirements
- Analytical, proactive, and results-oriented digital marketing professional
Important Details
About the Company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in Ireland.
