About This Role
This PPC Specialist role focuses on planning, executing, optimizing, and scaling paid advertising campaigns across various channels. The position suits a data-driven individual with strong experience in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools, with a focus on generating high-quality leads and maximizing ROI.
Responsibilities
- Plan, create, and manage PPC campaigns across Google Search Ads, Google Display Ads, Performance Max Campaigns, YouTube Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads
- Manage campaign budgets and optimize spending to maximize return on investment (ROI)
- Perform keyword research and competitor analysis
- Create high-converting ad copies and work with designers to develop engaging creatives
- Set up conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, and LinkedIn Insight Tag
- Optimize campaigns based on CTR, CPC, CPA, ROAS, Conversion Rate, and Quality Score
- Conduct A/B testing on ad copy, headlines, landing pages, audience segments, and bidding strategies
- Build and manage remarketing campaigns
- Monitor daily campaign performance and resolve issues proactively
- Prepare weekly and monthly performance reports with actionable insights
- Collaborate with the SEO team to align paid and organic strategies
- Work closely with Sales and Product Marketing to improve lead quality and conversion rates
- Stay updated with the latest PPC trends, AI-powered advertising tools, and platform updates
Requirements
- Currently working in SaaS, CPaaS, Cloud Telephony, Contact Center, AI, or B2B technology companies
- Strong knowledge of Google Ads
- Experience managing Meta Ads campaigns
- Good understanding of Google Analytics 4 (GA4)
- Experience with Google Tag Manager
- Knowledge of conversion tracking and attribution
- Strong analytical and reporting skills
- Excellent understanding of keyword research and bidding strategies
- Familiarity with landing page optimization
- Strong Excel or Google Sheets skills
- Good communication and collaboration skills
Nice to have:
- Experience with LinkedIn Ads (preferred for B2B marketing)
- Bachelor's degree in Marketing, Business, Computer Science
