About This Role
This specialist manages, optimizes, and scales advertising campaigns on Amazon. The ideal candidate has a strong understanding of Amazon Advertising, keyword research, bid optimization, and campaign analysis, with a proven ability to improve sales while maintaining target ACoS and ROAS.
Responsibilities
- Create, manage, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Performance campaigns
- Conduct keyword research and competitor analysis to identify growth opportunities
- Monitor campaign performance and optimize bids, budgets, targeting, and placements
- Analyze search term reports and implement negative keywords to improve efficiency
- Improve key performance metrics such as ACoS, TACoS, ROAS, CTR, CPC, and conversion rate
- Launch and optimize campaigns for new product launches and seasonal promotions
- Prepare weekly and monthly performance reports with actionable insights
- Collaborate with the marketing, listing, and design teams to improve ad performance
- Stay up to date with Amazon Advertising features, policies, and best practices
Requirements
- Proven experience managing Amazon PPC campaigns
- Strong understanding of Amazon Seller Central and Amazon Advertising Console
- Experience with keyword research, campaign structure, bid management, and budget allocation
- Ability to analyze campaign data and make data-driven optimization decisions
- Proficiency in Microsoft Excel or Google Sheets
- Strong analytical, organizational, and problem-solving skills
- Excellent written and verbal English communication skills
- Ability to work independently and manage multiple campaigns
Important Details
- Schedule: Full-Time, Monday
- Friday, 9 AM - 5PM EST
