About This Role
Planning, running, and optimizing paid search campaigns across Google Ads and Bing Ads is the core of this execution-focused role. You will drive profitable acquisition for five leading brands, with a strong analytical mindset and a continuous drive for optimization.
Responsibilities
- Plan, set up, manage and optimise Google Ads and Bing Ads campaigns across multiple brands and markets
- Own the day-to-day PPC buying: keyword strategy, account structure, match types, negatives, bidding and ads
- Manage spend within the agreed PPC budget, keep pacing on target and propose budget shifts based on performance
- Drive improvements in CPA, ROAS and first-time depositor (FTD) volume
- Make sure PPC conversion tracking is set up correctly, together with the tracking and data team
- Monitor auction insights, competitor activity and brand-term protection
- Report PPC performance weekly and monthly, and translate insights into concrete actions
- Stay up to date with platform updates, bidding automation and AI tools within paid search
Requirements
- Proven hands-on experience running Google Ads and Bing Ads campaigns yourself
- A track record of hitting CPA or ROAS targets with meaningful monthly spend
- Strong understanding of paid search mechanics: auctions, Quality Score, bidding strategies and automation
- Comfortable working data-driven in Google Analytics, Google Tag Manager and spreadsheets
- Good understanding of conversion tracking and attribution
- Structured, curious and proactive: you enjoy testing, learning and optimising
- Fluent in Swedish and English
Nice to have:
- PPC experience within the iGaming industry or another regulated industry
- Experience with Google Ads gambling certification and gambling ad policies
- Knowledge of Swedish and/or Estonian gambling advertising rules
- Google Ads certifications
- Experience with Google Ads scripts, Google Ads Editor or bid management tools
Benefits
- An innovative agile team that's pushing boundaries and shaping the future of the gaming industry
- Thrive in a collaborative space where your ideas matter and directly influence our success
- Be part of a supportive culture that champions growth, creativity and a shared drive for excellence
- Wellness allowance and pension benefit
- Regular social events and team activities
About the Company
Nordplay Group was founded by iGaming veterans with a solid track record of building successful companies. The company is in an exciting growth phase, fast-moving with entrepreneurial energy, and operates with a flat structure.
