About This Role
Planning, building, launching, and optimizing paid ad campaigns for US clients is the core of this role. The PPC Specialist will turn ad spend into measurable results across various platforms, working hands-on with significant budgets.
Responsibilities
- Plan, build, launch, and optimize campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram) for US-based clients
- Manage monthly budgets across multiple accounts and pace spend against targets
- Do keyword research, build audiences, and structure accounts for scale
- Set up and audit conversion tracking: GA4, Google Tag Manager, Meta Pixel, and Conversions API
- Run A/B tests on ad copy, creatives, landing pages, and bidding strategies
- Improve CPA, ROAS, CTR, and conversion rates through ongoing optimization
- Build weekly and monthly performance reports and explain results clearly to US clients
- Work with the creative team on ad copy and visuals for US audiences
- Stay current with platform updates, privacy changes, and new ad formats
Requirements
- 3+ years of hands-on PPC experience managing live ad accounts
- Proven experience running campaigns for US clients or the US market
- Strong experience in Meta Ads Manager (campaign setup, audiences, lookalikes, retargeting, creative testing)
- Strong experience in Google Ads (Search, PMax, Shopping or Display)
- Solid understanding of GA4, GTM, Meta Pixel/CAPI, and conversion tracking
- Comfortable managing budgets across accounts
- Analytical mindset, good with Excel or Google Sheets and data-driven decisions
- Excellent written and spoken English for direct client communication
- Willing to work in US-aligned shifts
Nice to have:
- Google Ads and/or Meta Blueprint certifications
- Experience with lead generation, local services, healthcare/wellness, education, or e-commerce clients
- Familiarity with Microsoft Ads, LinkedIn Ads, or TikTok Ads
- Experience with Looker Studio or other reporting dashboards
- Agency background managing several accounts at once
Benefits
- Direct exposure to US clients and sizable ad budgets
- Ownership of accounts and room to grow into a senior or lead role
- A collaborative, fast-moving agency team
About the Company
Brand Contrivers is a performance-driven digital marketing agency managing paid media, SEO, content, and web services for clients across the US and India.