About This Role
Planning and running marketing campaigns that bring new customers to the company's online store is the core of this role. The PPC Specialist will take ownership of paid search campaigns, focusing on scaling revenue, improving acquisition efficiency, and maximizing profitability. This is a hands-on, performance-driven role for someone who knows Google Ads inside out and has proven experience managing significant budgets for high-growth DTC e-commerce brands.
Responsibilities
- Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing, driving profitable customer acquisition and revenue growth
- Manage significant daily advertising budgets, continuously improving ROAS, CPA, conversion rates, and overall campaign profitability
- Develop and execute advanced keyword, bidding, audience, and campaign structuring strategies to capture demand and unlock new growth opportunities
- Optimize Google Merchant Center, product feeds, Shopping campaigns, and Performance Max asset groups to maximize product visibility and sales performance
- Analyze performance data, search terms, attribution, and customer acquisition trends to identify inefficiencies, scale winning campaigns, and uncover new opportunities
- Lead ongoing testing across ad copy, creative assets, landing pages, bidding strategies, and campaign structures, working closely with creative, growth, and e-commerce teams to deliver measurable improvements
Requirements
- Proven experience managing and scaling Google Ads campaigns for high-growth DTC or e-commerce brands, ideally with substantial monthly advertising budgets
- Expert-level Google Ads knowledge, particularly Search, Shopping, Performance Max, bidding strategies, campaign structures, and advanced optimization techniques
- Strong commercial understanding of ROAS, CPA, CAC, contribution margins, customer LTV, and the economics of profitable customer acquisition
- Advanced experience with Google Merchant Center, GA4, conversion tracking, attribution, and performance reporting
- A demonstrable track record of scaling paid search revenue while maintaining or improving acquisition efficiency, with clear examples of measurable results
- Highly analytical, proactive, and detail-oriented, with a hands-on approach, strong problem-solving abilities, and a relentless focus on performance
Nice to have:
- Experience managing PPC for pet health, supplements, wellness, or other consumable DTC brands
- Experience with Shopify, product feed management, and third-party feed optimization tools
- Familiarity with Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display
- Experience with Google Ads scripts, automation, and advanced bidding strategies
