About This Role
The PPC Specialist is responsible for administering and managing Pay-per-click media strategies for clients. This role suits someone who can quickly understand and support initiatives that contribute to the goals and success of client campaigns.
Responsibilities
- Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Devise strategies to increase ROI, improve CTR, and reduce the cost per click.
- Support the generation of new paid search campaigns, ad groups, and accounts, and aid in creating new paid search marketing initiatives.
- Understand the business website thoroughly to implement a strategic plan for Google AdWords.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Communicate with team and management on project development, timelines, and results.
- Work closely with other team members to meet goals.
- Analyze websites using a variety of analytics tools including Google Analytics.
- Write, edit, and proofread content.
Requirements
- Experience with PPC campaigns and media strategies.
- Knowledge of Google AdWords, Facebook Ads, Bing Ads, and other search platforms.
- Familiarity with website analysis and analytics tools, particularly Google Analytics.
- Strong communication and teamwork skills.
Benefits
- Opportunities for professional development and training.
- Collaborative work environment.
Important Details
- Employment type: full-time.
Application Process
- Apply through the company's application portal with your resume and a cover letter.
About the Company
The company specializes in digital marketing solutions, focusing on PPC and paid advertising strategies to enhance client campaigns and drive results.
