About This Role
Working with Google Ads and digging into data to make campaigns perform better is the core of this PPC Specialist role. You will join Cherry Partners to help grow paid search activities across brands including Cherry Online, Bethard, and Spelklubben. This is a hands-on role for someone who already knows their way around Google Ads, enjoys testing new ideas, and wants to keep developing their skills.
Responsibilities
- Manage, monitor, and optimise Google Ads campaigns across multiple brands
- Work with keywords, bidding strategies, budgets, ad copy, and campaign structures
- Analyse performance data to understand what is working, what is not, and where improvements can be made
- Track commercial results such as CPC, CPA, ROAS, and first-time depositors (FTDs)
- Work with Google Analytics, conversion tracking, and internal reporting dashboards
- Test new ideas, audiences, campaign setups, and optimisation approaches
- Support activities across App campaigns, YouTube, and other paid channels
- Explore how AI tools and automation can help work smarter
- Collaborate with colleagues across marketing on campaigns, landing pages, and performance improvements
Requirements
- Hands-on experience working with Google Ads, particularly search campaigns
- Good understanding of PPC optimisation, keywords, bidding, and campaign performance
- Analytical mindset and the ability to turn data into practical improvements
- Familiarity with Google Analytics, tracking, and performance reporting
- Understanding of how paid advertising contributes to commercial results
- Proactive, solution-oriented approach and the ability to work independently
- Curiosity about new technology, AI, and developments in digital advertising
Nice to have:
- Experience from iGaming, casino, sportsbook, or affiliate marketing
- Experience from other competitive, performance-driven industries, such as fintech, SaaS, or cybersecurity
- Swedish and Finnish language skills, as well as working with those markets
- Experience with Microsoft Ads, Performance Max, App campaigns, or YouTube advertising
- Experience managing several advertising accounts or brands
- Experience with SEO, paid social, or broader performance marketing
- Experience using AI or automation to improve campaign performance
Important Details
- Locations: Remote, Malta, or Stockholm
About the Company
Cherry Partners is looking for a PPC Specialist to join their team and help grow their paid search activities across brands including Cherry Online, Bethard, and Spelklubben.