About This Role
The Portfolio Manager oversees and manages specific therapy areas and brands, focusing on development and marketing at both operational and strategic corporate levels. This role is crucial for growing sales, revenue, and profitability through effective planning and strategizing based on product performance within the portfolio. The manager will build strong relationships with key regional opinion leaders and act as a product expert, providing guidance to the sales team.
Responsibilities
- Manage the entire portfolio of product life cycle from strategic planning to major tactical activities to achieve qualitative and quantitative objectives
- Ensure product progress through the product lifecycle from initial design concept through operationalization
- Monitor and control marketing expenditure within budget allocation, reflecting on countries as well as overall Brand and portfolio P&L
- Liaise and work closely with Operations and Business Development to deliver new product offerings and improve those currently in service
- Coordinate and build strong working relations with various internal departments such as Medical, Finance, Supply Chain, R&D, Sales, Regulatory
- Initiate the registration of products in all countries, proposing forecasts, prices and market shares, and coordinate all relevant tasks to assure product registration
- Prepare all launch activities in different markets and follow up all the pre-requisites for the launch
- Assist countries in identifying KOLs and create corporate channels to create long term partnerships and alliance with them
- Develop promotional campaigns and follow up their implementation and reflection on sales
- Specify market requirements for current and future products by conducting market research supported by on-going Field visits to Markets in various countries
- Assist Country Managers, local product managers, Marketing Coordinators in preparing cycle plans by developing messages platforms, target specialties, and indications
- Provide the background product training and competitors analysis as well as differentiation strategies to the field force
- Make good use of publications, case studies, referring Scientific journals and clinical studies to develop and serve the new campaigns of the assigned products for team development of knowledge and skill
- Make use of all available resources to update the knowledge of the Portfolio and train MIOs on a regular basis
- Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
- Improve product marketability and profitability and market share by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
