Platform Marketing Lead

About This Role

Planning and running merchant acquisition and activation programs through the company's platform and ISV channels is the core of this marketing leadership role. The lead will identify suitable marketing channels, build integrated campaigns, and use performance data to improve results, working directly with platform partners and cross-functional teams.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
• Analyze performance and recommend where to invest, optimize, test, or stop
• Learn the business models, audiences, and operating styles of different platform partners
• Manage multiple programs while making clear priority and capacity tradeoffs

Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
• Experience selecting and managing multiple marketing channels against a defined business objective
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
• Strong project management across multiple concurrent workstreams
• Ability to learn new products, audiences, and business models quickly
• Clear recommendations, personal ownership, and willingness to handle execution details
• Strong cross-functional communication and stakeholder management

Benefits

• Equity rewards
• Monthly stipends for health, wellness and tech spending
• 100% subsidized medical coverage, dental and vision for you and your dependents
• Flexible time off and generous holiday calendars
• Employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount

Important Details

• Visa sponsorship: not available for this position

About the Company

Affirm exists to give people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution, acquiring, retaining, and expanding merchant relationships across eCommerce, in-store, telesales, and the Affirm app.