PHP Developer

About This Role

Planning, implementing, and managing paid campaigns to drive installs, traffic, and bookings is the core of this role. The position involves devising strategies for PPC, affiliate, and performance marketing, with a focus on acquisition across multiple paid channels.

Responsibilities

• Plan, implement, and manage all paid campaigns to drive installs, traffic, and bookings
• Devise the plan for PPC, affiliate, and performance marketing
• Set the category-specific performance marketing and acquisition strategy, including planning, budgeting, reporting, and execution across multiple paid channels
• Own targets for bookings, installs, and inorganic web traffic
• Set up attribution models and multi-channel tracking
• Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, and budgeting
• Define reporting framework, analytics, and ROI tracking for all paid campaigns

Requirements

• At least 2-3 years of similar experience in an ecommerce company
• Well versed with paid campaign programs tools, reporting tools, and attribution models
• Hands-on skills, domain knowledge, and analytical capability