Planning and delivering high-volume e-Commerce photography for a leading UK high-street fashion brand is the core of this studio-based role. The Lead Photographer will actively shoot daily, maintain overall quality and consistency, and implement a video-first content strategy. The role suits a photographer who can direct models, work closely with stylists, and oversee freelance support during peak periods.
Responsibilities
Lead and actively deliver high-volume e-Commerce photography across model and still life shoots throughout the year, maintaining consistent quality and output across all product categories
Produce high-quality imagery at volume in line with the client's brand guidelines, approved lighting set-ups and visual standards
Direct models on set, working closely with the stylist to achieve the required poses, product presentation and overall look in accordance with brand guidelines
Implement a video-first content strategy, adapting to new technology and workflows
Ensure the accurate representation of garment fit, fabric, colour, shape and product detail across all imagery and video content
Work collaboratively with stylists and the wider production team to ensure shoots run efficiently and creative requirements are met
Maintain consistency across categories, collections and seasons, ensuring all imagery adheres to the agreed visual direction
Oversee freelance photography support during peak production periods, providing clear guidance and ensuring all output meets the required technical and creative standards
Support the onboarding and integration of freelance photographers, ensuring they understand the client's processes, lighting set-ups and brand guidelines
Identify and implement improvements to photographic workflows and studio processes to increase efficiency without compromising quality
Confidently set up, adjust and de-rig lighting independently when required
Prepare the working set, ensuring all equipment is fully functional, correctly maintained and ready for use
Work independently without a Digi Operator when required, including file naming, cropping, processing, image selection and sharing files with the retouching department
Interpret briefs and prepare lighting plans for ad hoc social and campaign shoots where required
Maintain an active interest in product knowledge, fashion trends and developments in e-Commerce photography and video, ensuring the studio's output remains commercially relevant
Actively share technical knowledge and best practice with the wider photography team
Work closely with production and post-production teams to ensure deadlines are met, and imagery is delivered to the required standard
Requirements
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Five or more years' professional photography experience, with a portfolio demonstrating strong e-commerce model and still life photography across composition, lighting, capture and processing
Experience working with high-volume fashion brands within a professional studio environment
Strong on-set direction skills, with the ability to guide models, collaborate with stylists and consistently deliver imagery in line with brand guidelines
Excellent technical photography knowledge, including Capture One, Canon camera systems, tethered shooting, Profoto lighting, studio equipment and lighting environments
Understanding of Photoshop, post-production and retouching workflows, with the ability to work effectively alongside retouching and production teams
Experience supporting or overseeing freelance photographers and maintaining consistent photographic standards across a wider team
Comfortable working on video-led shoots and learning new technologies, systems and workflows
Highly organised, with the ability to manage competing priorities, work to tight deadlines and maintain exceptional attention to detail in a fast-paced production environment
Commercially aware, with strong brand sensitivity and an understanding of the balance between creative quality, efficiency and output
Self-motivated, adaptable and able to work independently while taking ownership of photographic quality and delivery
Important Details
Schedule: studio-based 5 days per week
About the Company
The Production Factory is a global production agency working across stills and film, producing high-end visual content for fashion, luxury, beauty, lifestyle, and culture's most forward-thinking brands, creatives, and agencies. They handle the full production journey from concept to final delivery, with offices in London, New York, Miami, Mallorca, Manchester and Portugal.
