Pharmaceutical Marketing Manager

About This Role

Developing and executing comprehensive marketing strategies for key product lines in the Nelspruit region is the core of this role. This position is responsible for driving brand awareness, market penetration, and sales growth for innovative pharmaceutical products. You will analyze market dynamics, identify customer needs, and translate these insights into impactful marketing campaigns and product positioning.

Responsibilities

• Develop and implement integrated marketing plans, including digital, traditional, and event-based strategies
• Conduct market research and competitive analysis to identify opportunities and threats
• Define product positioning, messaging, and value propositions for target audiences
• Manage marketing budgets, ensuring efficient allocation of resources and ROI tracking
• Collaborate with sales teams to develop effective sales enablement tools and training materials
• Oversee the creation of promotional materials, ensuring compliance with regulatory guidelines

Requirements

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field
• Minimum of 5 years of progressive experience in pharmaceutical marketing or product management
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of the pharmaceutical industry, market access, and regulatory environment
• Excellent analytical, strategic thinking, and leadership skills
• Proficiency in digital marketing tools and techniques

Nice to have:

• MBA

Benefits

• Performance-based incentive program
• Comprehensive health and wellness benefits
• Retirement savings plan with employer match
• Generous paid time off and opportunities for work-life balance
• Professional development programs and opportunities to attend industry conferences