Personal Banker

About This Role

The Personal Banker I position focuses on using a consultative sales process to proactively identify and meet the financial needs of customers or prospects. This role maintains a focus on acquiring new households and/or deepening existing customer relationships through various activities, including lobby leadership or aisle time and tele-consulting. It also involves processing teller transactions and working as a member of the platform staff.

Responsibilities

• Use the consultative sales process and Financial Needs Assessment to build a thorough customer profile and identify current and future financial needs
• Maintain an in-depth knowledge of Retail consumer and small business products/services and recommend appropriate solutions using our value proposition
• Utilize CAMP and other approved Marketing tools to proactively reach out to customers and set appointments for periodic financial reviews
• Primarily focus on cross-selling to existing customer base and engaging in outside sales activities (i.e. Membership Advantage onsite presentations, business sales calls, community financial literacy events, etc.) as directed
• Establish close working relationships with assigned Business Partners (Mortgage, Small Business, Commercial and Investment), referring customers when appropriate to provide timely and holistic financial solutions
• Consistently meet/exceed customer experience and individual/team production goals and enhance year-over-year revenue growth as measured by the Financial Center P&L
• Provide guidance to CSRs with respect to the sales and referral process
• Promote customer satisfaction with a friendly, helpful demeanor and professionalism
• Act with confidence by answering customer questions and owning customer issues
• Maintain a position of trust and responsibility by keeping all business confidential
• Follow the Bancorp Code of Business Conduct and Ethics and other related policies, maintaining ethical behavior at all times
• Adhere to established policies and procedures while opening/servicing the full range of Retail products
• Participate in the consumer loan and bankcard process, owning sourced loans from application through closing
• Participate in the opening/closing process of the Financial Center or Bank Mart as directed by the Financial Center Manager
• Keep up to date on Retail procedures in place to mitigate fraudulent activity and unnecessary risk or exposure

Requirements

• College degree or work experience providing transferable skills, or, combination of education and experience
• Experience in the financial industry preferred
• Demonstrated ability to develop comfort level with sales activities designed to acquire new consumer household and small business customers and/or cross-sell to established customers