Performance Marketing Specialist Paid Media Manager

About This Role

This role is for a hands-on marketer who will lead paid acquisition efforts for a design-focused brand. You will be responsible for turning performance data into smart media decisions across multiple digital channels. The position involves collaborating with clients and internal partners to shape campaign direction, improve efficiency, and support measurable business growth.

Responsibilities

• Lead the setup, launch, and day-to-day management of paid campaigns across platforms such as Meta, Google Ads, Pinterest, TikTok, LinkedIn, and other relevant channels
• Distribute and adjust media budgets based on performance trends, balancing immediate revenue goals with broader long-term growth objectives
• Track campaign results through key performance indicators, maintain reliable attribution, and prepare reporting that supports clear decision-making
• Work closely with creative and cross-functional teams to test messaging, visuals, and video concepts while aligning with brand expectations
• Review account performance regularly to identify wasted spend, audience fatigue, and opportunities to improve return on investment
• Develop data-informed paid media strategies for new client engagements by assessing goals, competitive landscape, and market opportunities
• Coordinate with non-paid marketing stakeholders to ensure campaign messaging is consistent and supports wider channel effort

Requirements

• 3 to 5 years of hands-on experience managing paid media campaigns and budgets directly, rather than only overseeing outside vendors
• Strong technical ability in major ad platforms, especially Meta Ads Manager and Google Ads
• Working knowledge of additional paid social channels, including Pinterest, TikTok, and LinkedIn
• Experience analyzing campaign performance using tools such as GA4, Looker Studio, Excel, or Google Sheets
• Ability to make budget and optimization decisions based on data, testing results, and business impact
• Background in e-commerce environments is preferred, with Shopify experience viewed favorably
• Interest in furniture, interiors, or design-oriented brands is highly valued
• Legally authorized to work in the United States

Benefits

• Medical, vision, dental, and life and disability insurance
• Company 401(k) plan
• Free online training

About the Company

Robert Half is the world ’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. It offers contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.